Audience Research

This post is going to be simple. You do need to do some audience research, but whatever you do, DON'T USE PIE CHARTS OR BAR GRAPHS! Here are some examples of why pie charts are stupid and make you look stupid too:

Doing questionnaires and interpreting the results as pie charts and bar graphs is fine at GCSE and even at AS level. But by the time you get to A2, there's no longer any point in pretending that this is useful information or a good use of your time.

Many of you did some sort of on-camera interviews for the AS coursework - these 'vox pops' are a useful way to do some research because it can be done quickly with no need to design, distribute, collect and collate questionnaires. Most important of all, the research into your target audience should be genuinely informative.... I would suggest a few simple questions about music preferences and favourite music videos - where they first saw them, why they were memorable etc.

One last thing - for top marks it is essential that you include some evaluation or reflection of your own in the audience research. Even just a few lines on what influence your research has had on your creative ideas. If the answer is "nothing", then your research is worthless and you'll get a maximum of 16 out of 20 for your planning and research.